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The acquisition of the optical brightener business expands Catexel’s Home Care portfolio, strengthens our ability to supply customers with high‑quality, performance‑driven ingredients for modern detergents, and reinforces our long‑term growth strategy. The production site in Monthey, Switzerland, will continue to operate under the name Catexel Production Switzerland.

Catexel sends a clear signal for growth: The company is expanding its portfolio in the detergent industry through the acquisition of BASF’s optical brightener business. The transaction is part of BASF’s strategic transformation and is expected to close in the first quarter of 2026.

Learn how Catexel is turning its sustainability strategy into measurable results. Highlights include: an average of 15.4 training hours per employee, a 9.7% reduction in the products’ carbon footprint, and the prevention of 347 metric tons of CO₂ emissions.

Catexel has been awarded the EcoVadis Gold Medal, placing us among the top 5% of companies worldwide for sustainability performance. This achievement reflects our progress in reducing emissions, improving resource efficiency, and strengthening ethical and responsible practices across our operations and supply chain.

White is more than just a color – it’s a visible measure of performance. The article shows why whiteness sets new expectations for modern detergents and how innovative formulation concepts ensure brilliant results even at low temperatures and under real-life washing conditions. From stain removal to bleaching and optical brightening, discover what it takes to make white truly last.